
Sample Pass the Keys.Drive Hope. Challenge Video
Every day, families facing childhood cancer encounter a barrier most of us rarely think about: simply getting to treatment.
Gas, flights, parking, rideshares, and overnight stays all cost money. When a family is already managing a cancer diagnosis, navigating treatment, missing work, and caring for a sick child, the distance between home and the hospital can feel impossible.
Compass to Care removes that barrier by providing gas cards, rideshares, flights, parking assistance, and lodging support so children with cancer can reach the treatment they need.
This September, during Childhood Cancer Awareness Month, we are asking you to help us Pass the Keys. Drive Hope.
How It Works
Step 1: Give $10
Make a $10 donation on this page. Your gift helps a child with cancer travel closer to treatment.
Step 2: Record Your Video
Record a short video while safely parked.
Begin your video by catching a set of keys from outside the frame.
Then say:
“I’m driving hope for kids with cancer and donating $10 to Compass to Care. I nominate [Name], [Name], and [Name]. I’m passing you the keys. You have 24 hours.”
End your video by tossing the keys out of the frame so the next person can “catch” them in their video.
Step 3: Post and Pass the Keys
Post your video on social media, tag the three people you nominated, and personally text them so they know the keys have been passed to them.
Please tag @CompassToCare and use hashtags #PassTheKeys #DriveHope #CompassToCare so we can see and share your video.
Suggested Social Media Caption
I just joined the Pass the Keys. Drive Hope. Campaign!
I donated $10 to Compass to Care to help children reach cancer treatment. Now I’m passing the keys to @[Name], @[Name], and @[Name].
You have 24 hours to donate $10, record your video, and pass the keys to three more people.
Give here: www.PassTheKeys.org
#PassTheKeys #DriveHope #CompassToCare #ChildhoodCancerAwarenessMonth
Social Media Toolkit
We have created tools to make participating and sharing easy.
Download the resources below:
- How to participate in the Pass the Keys. Drive Hope. campaign
- Campaign overview graphic
- “How It Works” graphic
- “Who Will You Pass The Keys To” graphic
- Story/Reel template (create via Canva template at https://canva.link/jsbh7i5e7ghsewi)
- Campaign donation QR code
- Social media profile frame (create via Canva template at https://canva.link/xkjs7zalnprbgse)
A Few Helpful Reminders
- Film vertically for Instagram Reels, TikTok, Facebook Reels, and Stories.
- Keep your video short, natural, and fun.
- Use a spare set of keys or lightweight prop keys.
- Never record while driving or standing in traffic.
- Tag the three people you nominate.
- Personally text each person after posting.
- Tag @CompassToCare and use the campaign hashtags so we can find your video.
PASS THE KEYS. Give $10. Challenge three friends. DRIVE HOPE.
